Web page design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of technologies (such as markup languages) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs). The intent of web design is to create a web site (a collection of electronic files residing on one or more web servers) that presents content (including interactive features or interfaces) to the end user in the form of web pages once requested. Such elements as text, forms, and bit-mapped images (GIFs, JPEGs, PNGs) can be placed on the page using HTML, XHTML, or XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) usually requires plug-ins such as Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web pages by using HTML or XHTML tags. Improvements in the various browsers' compliance with W3C standards prompted a widespread acceptance of XHTML and XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements. The latest standards and proposals aim at leading to the various browsers' ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins. Typically web pages are classified as static or dynamic. Static pages don’t change content and layout with every request unless a human (web master or programmer) manually updates the page. Dynamic pages adapt their content and/or appearance depending on the end-user’s input or interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side (end-user's computer) by using client-side scripting languages (JavaScript, JScript, Actionscript, media players and PDF reader plug-ins, etc.) to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages (PHP, ASP, Perl, Coldfusion, JSP, Python, etc.). Both approaches are usually used in complex applications. With growing specialization within communication design and information technology fields, there is a strong tendency to draw a clear line between web design specifically for web pages and web development for the overall logistics of all web-based services.

Hire Freelance Designer Beth Allison Wickerson Today!

Beth Allison Wickerson

After graduating with a Double Major in Photography/New Media and Art History, Beth Allison Wickerson co-founded and directed the Beth Allison Gallery in the Leedy-Voulkos Art Center of Kansas City for three years. Working together with her husband, Michael Wickerson, they transformed the basement of a raw industrial building into a clean white gallery. Focused primarily on installation art, the gallery gave local and international artists the opportunity to show work that was rejected by many commercial galleries for non-profitability. The Beth Allison Gallery was publicized over 27 times in magazines and newspapers across the globe. During that all that time, Beth worked as a freelance web designer, a photographer and digital photo-retoucher for Gary Rohman Photography, and on-call photo-retoucher for Hallmark Cards. Her interests were always focused on web design, and as a result she closed the gallery and began working full-time as a web designer for Fire Lake Solutions in 2006. Currently she is working freelance as a web designer and graphic artist, with clients such as CornbreadWorks and Van Rooijen Architecten in The Netherlands, and The Woodlands Race Park, Builder Designs, and Matt Shepherd Advertising & Design in Kansas City.

Profile of Beth Wickerson

Skills Summary

Programming Languages: CSS, JavaScript, XML, XHTML, ActionScript
Applications Software: Adobe Photoshop/Illustrator/InDesign/Acrobat, Quark Express, Corel KnockOut, CaptureOne Pro, Macromedia
Dreamweaver/Flash/Fireworks, MS Office, MS FrontPage, MS Visual Studio, FileMaker Pro
Operating Systems: Mac OS X.5, Windows XP

Professional Summary

Freelance Contractor November 2007 - Present


Web Designer/Graphic Artist
Hallmark Cards May 2006 - Present

Creative On-Call Senior Retoucher
Fire Lake Solutions December 2006 –November 2007


Web Designer Gary Rohman Photography May 2004 – December 2006


Digital Photo Retoucher/Photographer
Beth Allison Gallery January 2003 – August 2006


Art Gallery Director/Sole Proprietor/Web Designer

Education and Certifications

Honors B.F.A. – Art History/Photography, Kansas City Art Institute, 2003
Summer Abroad (Berlin, Dessau, Weimar, Prague) – Art History/Politics, Kansas City Art Institute, 2001
Undergraduate Study – Fine Arts/History/English/Art History, Lincoln University, 1999

Projects

www.cornbreadworks.nl
Freelance project, lead designer and developer, work in progress, contracted by CornbreadWorks
Flash

www.woodlandskc.com
Freelance project, lead designer and developer, work in progress, contracted by The Woodlands
CSS, JavaScript, Flash, PHP

www.wallstreettoweromaha.com
Freelance project, lead developer, contracted by Matt Shepherd Advertising & Design, design by Jennifer Bedell
Flash, PHP

www.firelakesolutions.com
www.collectionstream.com
www.alliedglobalservices.com
www.leavenworthcatholicschools.org
Company projects, lead designer and developer employed by Fire Lake Solutions, Inc.
Flash, CSS
CSS, Flash, JavaScript, RSS
CSS, Flash, JavaScript, CMS
CSS, Flash, JavaScript, CMS

www.suefriesz.com
Freelance project, lead developer
contracted by Sue Friesz
CSS, Flash, JavaScript

www.mikibaird.com
Freelance project, lead developer
contracted by Miki Baird
CSS, JavaScript
www.susanwhite1010.com
Freelance project, lead developer
contracted by Susan White, version no longer available online
JavaScript

 

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