Beth Allison Web Design

The Freelance Web Designer

A freelancer, freelance worker, or freelance is a person who pursues a profession without a long-term commitment to any one employer. The term "freelance" was first coined by Sir Walter Scott (1771–1832) in his well-known historical romance Ivanhoe to describe a "medieval mercenary warrior" (or "free-lance"). The phrase later transitioned to a figurative noun around the 1860s and was then officially recognized as a verb in 1903 by various authorities in etymology such as the Oxford English Dictionary. Only in modern times has the term morphed from a noun (a freelance) into an adjective (a freelance journalist), various verb forms (a journalist who freelances) and an adverb (she worked freelance), and then from the verb into the derived noun form "freelancer".

The author and poet Ernest William Hornung (1866–1921) also used the term in "The Gift of the Emperor" to describe something of poor quality: "I warmed to my woes. It was no easy matter to keep your end up as a raw freelance of letters; for my part, I was afraid I wrote neither well enough nor ill enough for success."

Fields where freelancing is especially common include journalism and other forms of writing, copywriting, computer programming and graphic design, consulting, and many other professional and creative services. Freelance practice varies greatly. Some require clients to sign written contracts, while others may perform work based on verbal agreements, perhaps enforceable through the very nature of the work. Some freelancers may provide written estimates of work and request deposits from clients.

Payment for freelance work also varies greatly. Freelancers may charge by the day or hour, or on a per-project basis. Instead of a flat rate or fee, some consultants have adopted a value-based pricing method based on the perceived value of the results to the client. By custom, payment arrangements may be upfront, percentage upfront, or upon completion. For more complex projects, a contract may set a payment schedule based on milestones or outcomes.

According to the US Department of Labor, Bureau of Labor Statistics: Approximately 10.3 million workers in the US are independent contractors[1] 7.4% of the US workforce is made up of independent contractors[1] In the past three years, companies have increased their outsourcing by 22% on the internet.[citation needed]

[edit]Benefits

Freelancers generally enjoy a greater variety of assignments than in regular employment, and—subject to the need to earn a regular income—usually have more freedom to choose their work schedule. The experience can also lead to a broad portfolio of work and the establishment of a network of clients ultimately leading to a permanent position. Sometimes a freelancer will work with one or more other freelancers and/or vendors to form a "virtual agency" to serve a particular client's needs for short-term and permanent project work. This versatile agency model can help a freelancer land jobs which require targeted, specific experience and skills outside the scope of one individual. As the clients change, so too may the players chosen for a virtual agency's talent base.

This can have a positive affect also. On occasion, freelancers and clients can form a relationship based on mutual needs and the professionalism, and competence of both parties. [edit]Impact of the Internet

The Internet has opened up many freelance opportunities, expanded available markets, and has contributed to service sector growth in many economies[2]. Offshore outsourcing and crowdsourcing are heavily reliant on the Internet to provide economical access to remote workers, and frequently leverage technology to manage workflow to and from the employer. Much of the computer freelance work is being outsourced to poorer countries outside the United States and Europe. This has spurred conflict because American and European workers are not receiving the benefits. The compromise has led to student freelancers that now provide a steady source of cheap labor while keeping jobs American and European. As a result, freelance employment has been especially common in the areas of software development, website design, advertising, open innovations, information technology, and business process outsourcing.

[edit]Drawbacks
The major drawback is the uncertainty of work — and thus income — and lack of company benefits such as a pension, health insurance, paid holidays and bonuses. However, many freelancers, especially in journalism, regard themselves as having greater income security through the diversity of outlets—the loss of any one of which leads to the loss of only a proportion of income, rather than its totality as with salaried employees.

Furthermore, many periodicals and newspapers offer the option of ghost signing. Ghost signing occurs when a freelance writer signs with an editor, but their name is not listed on the byline of their article(s). This allows the writer to receive benefits, while still being classified as a freelancer, and independent of any set organization. In some countries, however, this can lead to taxation issues (eg so-called IR35 violations in the UK)

Another drawback is that freelancers often must handle contracts, legal issues, accounting, marketing, and other business functions by themselves. If they do choose to pay for professional services, they can sometimes turn into significant out-of-pocket expenses. Working hours can extend beyond the standard working day and working week.

In Europe, the perceived disadvantages of being freelance have led the European Union to research the area, producing draft papers that would, if enforced, make it illegal for companies or organisations to employ freelances direct, unless the freelancer was entitled to benefits such as pension contributions and holiday pay. In the UK, where the terms of integration in to the EU have and are being hotly debated, this would lead to a significant reshaping of the way freelance work is dealt with and have a major impact on industry; employers would be required either to give freelances the contractual rights of employees, or employ only freelancers already being employed by agencies or other organisations granting them these rights. However, the White Papers that recommend such moves have not yet been adopted in the EU, and the potential impact on UK employment laws is being opposed by key UK organisations lobbying the government to negotiate over the acceptance of EU legislation in such areas.[citation needed]

Best Practices of Web Design

 

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL. CSS can be used locally by the readers of web pages to define colors, fonts, layout, and other aspects of document presentation. It is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation (written in CSS). This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, and reduce complexity and repetition in the structural content (such as by allowing for tableless web design). CSS can also allow the same markup page to be presented in different styles for different rendering methods, such as on-screen, in print, by voice (when read out by a speech-based browser or screen reader) and on Braille-based, tactile devices. CSS specifies a priority scheme to determine which style rules apply if more than one rule matches against a particular element. In this so-called cascade, priorities or weights are calculated and assigned to rules, so that the results are predictable. The CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998).

Liquid versus fixed layouts On the web the designer has no control over several factors, including the size of the browser window, the web browser used, the input devices used (mouse, touch screen, voice command, text, cell phone number pad, etc.) and the size and characteristics of available fonts. Some designers choose to control the appearance of the elements on the screen by using specific width designations. This control may be achieved through the use of a HTML table-based design or a more semantic div-based design through the use of CSS. Whenever the text, images, and layout of a design do not change as the browser changes, this is referred to as a fixed width design. Proponents of fixed width design prefer precise control over the layout of a site and the precision placement of objects on the page. Other designers choose a liquid design. A liquid design is one where the design moves to flow content into the whole screen, or a portion of the screen, no matter what the size of the browser window. Proponents of liquid design prefer greater compatibility and using the screen space available. Liquid design can be achieved through the use of CSS, by avoiding styling the page altogether, or by using HTML tables (or more semantic divs) set to a percentage of the page. Both liquid and fixed design developers must make decisions about how the design should degrade on higher and lower screen resolutions. Sometimes the pragmatic choice is made to flow the design between a minimum and a maximum width. This allows the designer to avoid coding for the browser choices making up The Long Tail, while still using all available screen space. Depending on the purpose of the content, a web designer may decide to use either fixed or liquid layouts on a case-by-case basis. Similar to liquid layout is the optional fit to window feature with Adobe Flash content. This is a fixed layout that optimally scales the content of the page without changing the arrangement or text wrapping when the browser is resized.

 

This content requires the Adobe Flash Player. Get Flash